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Hi, I am Dylan

Dylan Brançon

Senior Data Analyst at Original Games

I’m passionate about helping others, constantly learning new skills , and using data and knowledge to drive meaningful, positive change.

From a scientific background, I learned how to use method and rigor to build analytical frameworks in order to add value to data. My goal is always to turn data into relevant actionable insights so to help others take informed decisions.

I have 8 years of experience across mobile gaming and SaaS scale-up environments, combining a strong business intelligence skill set with a focus on user acquisition , product analytics, and sustainability reporting.

Certified Tableau Desktop Specialist
dbt
Artificial Intelligence and Machine Learning
Insight Delivery
Communication
Data Visualisation
Data ETL
Data Science

Skills

Experiences

1
Original Games

Feb 2025 - Present

Remote

Original Games is a casual mobile game studio. The company focuses on developing fun, data-driven gaming experiences for a global audience, often using strong analytics to iterate on game design and user acquisition strategies.

Senior Data Analyst

Feb 2025 - Present

Responsibilities:
  • Analyze player behavior and design A/B tests to improve gameplay, retention, and monetization, turning data into actionable insights to enhance the overall player experience
  • Support the Marketing and User Acquisition teams by delivering performance insights, optimizing campaigns, and helping guide strategic decisions.

  • Design and monitor prediction models to assess future profits

    Results
  • Designed advanced Tableau visualisation for C-level stakeholders
  • Improved our prediction algorithm
  • Accompany Product Team in AB Testing, from design to results
Contentsquare

July 2023 - Jan 2025

Paris, France

Contentsquare is a global SaaS company providing a digital experience analytics platform. It helps brands understand how users interact with their websites and apps by capturing behavioral data and visualizing friction points to improve UX, conversion, and accessibility.

Data Analyst BI

July 2023 - Jan 2025

Responsibilities:
  • Led analytics on BI projects, building data pipelines for sustainability, procurement, HR, and finance teams.
  • Worked within a modern data stack (Snowflake, dbt, Git) to ensure reliable and scalable reporting.

  • Supported ESG initiatives by transforming operational data into clear, actionable insights.

    Results
  • Delivered our second Sustainability Report, including our annual Carbon Accounting
  • Built dbt pipelines to deliver insights across several teams, from source data integration to data quality
  • Took part in Hackathon to create a website carbon accounting tool integrated in Contentsquare suite
2
3
Gameloft

July 2021 - June 2023

Paris, France

Gameloft is a leading mobile game developer and publisher. Known for titles like Asphalt, Minion Rush, and Disney Dreamlight Valley, Gameloft combines creative game development with large-scale data analytics to optimize gameplay, monetization, and player engagement across its global portfolio.

Data Analyst

July 2021 - June 2023

Responsibilities:
  • Produce insights, viz and dashboards to marketing and game teams, across Gameloft portfolio
  • Develop our analytical framework for A/BTest design, UA Performance and Game performance KPIs
  • Work with Data Scientist to build predictive models

  • Perform Data QA to ensure data reliability

    Results
  • Designed a performance evaluation system for iOS after SKAN release
  • Delivered cohort projection models to predict cashflow
  • Improved our UA targets hand in hand with UA Leads
  • Launched monetization AB Test in order to penetrate new markets
Nielsen IQ

September 2017 - June 2021

Bezons, France

NielsenIQ is a global leader in consumer intelligence and retail measurement, offering data and insights to help brands and retailers understand consumer behavior. It specializes in point-of-sale (POS) analytics, market share tracking, and category performance across FMCG and retail sectors.

Data Consultant

September 2017 - June 2021

Responsibilities:
  • Data mining so to provide insights and answer clients briefs with clear recommendations
  • Build dashboard and visualization

  • Train client teams on our stack of data tools

    Results
  • Consulted for over 10 accounts (international FMCG manufacturers)
  • Onboarded more than 200 clients on our internal tools
  • Took part in the delivery of a new data extraction tool
4

Education

AgroParisTech
2014-2018
Engineering Degree in Life Science
Taken Courses:
  • Statistical Analysis
  • Introduction to Data Science
  • FMCG Marketing
  • Finance & Economy
University of Paris-Saclay
2017-2018
Master Degree in Marketing (Double Degree)
Taken Courses:
  • Marketing
  • Communication
National Taiwan University
2016
Erasmus Program
Taken Courses:
  • Molecular Biology
  • Advanced Statistics
  • Introduction to Marchine Learning